Atom Award Winner 2011

Posted by on Oct 25, 2011 in CIM Blog | Comments Off

Atom Award Winner 2011

A Tasmanian based media training and production business, Corporate Image Matters, was one of the winners at this year’s ATOM Media Awards, held in Melbourne on Friday night. Mike Swinson, CIM’s Managing Partner filmed, scripted and produced the winning entry, ‘Back to Basics’ for the Energy Network of Australia. The production was edited by Pete Worland from Knowing Pictures, based at Deluxe studios in Melbourne. ‘Back to Basics’ won best instructional/training video resource and has been described as a moving and powerful production, one of the best safety resources the power...

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Media Training Session Confirmed

Posted by on Jun 22, 2011 in CIM Blog | Comments Off

Media Training Session Confirmed

Yesterday I confirmed with ACAA, (Aged Care Association Australia) that I will lead a discussion panel at the next Congress in November, on Media and Crisis Managment for aged care facilities. How to avoid or cope with the ‘Horror Home’ headlines, what to do when confronted by an inquisitive or angry press. Should be fun. More details to...

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Magazine article on Aged care

Posted by on May 16, 2011 in CIM Blog | Comments Off

Magazine article on Aged care

Blog Monday 16th May, 2011-05-16 Today I am struggling, probably like millions of others, with too much to do and not enough time to do it in. I am writing a magazine story about one of the world’s foremost authorities on social media, IT innovation and the health and aged care spaces. He is Dr Jay Parkinson, who I had the good fortune to meet while covering the Aged Care Association Australia annual congress in Melbourne last year. Dr Jay was one of the keynote speakers and was so well received that he is coming back again to this year’s congress. Just to refresh the memories of those...

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Writing for magazines

Posted by on May 13, 2011 in CIM Blog | Comments Off

Writing for magazines

With a Hobart winter on the way, it is great to stoke up the wood heater and just immerse yourself in writing a good magazine article (with a cup of tea of course).  I am writing a piece for an aged care journal at the moment and the more I do, the more I enjoy the process of writing.  I feel privileged to be given the invitation to contribute to a sector of society that is increasingly growing in Australia.  My training as a journalist has kept me in good stead all these years. Not just writing magazine articles but scripts for broadcast television, corporate video and press releases...

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Corporate Image Matters is based in Hobart Tasmania - owned and operated by Mike Swinson.