Dealing effectively with the media is a major challenge for any organisation.  A key factor in meeting that challenge successfully is to ensure that senior managers are well trained in handling media interviews, particularly in the difficult medium of television.

Mike Swinson has provided these valuable media training services to Aurora Energy for many years.  As a highly-respected and talented journalist and media performer he has brought a high degree of professionalism, balance and in-depth knowledge to training sessions conducted with members of our executive team.

His ability to quickly grasp the complexity and sensitivity of issues affecting the company and his appreciation of the need to maintain confidentiality of the information shared during training sessions has earned him the utmost respect within the organisation.

He has the ability to quickly gain the confidence of course participants and to provide feedback in a way which is both honest and constructive.

I have no hesitation in recommending Mike Swinson for his skill, commitment and dedication in providing media training services of the highest standard.

Adrian Wild

(Former) Manager Corporate Affairs, Aurora Energy.Tasmania.


Corporate Image Matters is based in Hobart Tasmania - owned and operated by Mike Swinson.