Mike Swinson has a passion for storytelling. “We as human beings love to tell stories, we gossip, we chat, we argue, we agree with one another and we disagree sometimes, but at the heart of effective communication is story telling.” Stories can be captured on video, on digital sound recorders, or in print.
People can and do write their own stories , families love to explore links to the past, many get a deeper understanding of where they are now from where their ancestors came from. Over the many years I have been working in journalism, in television, radio and print, people have told me that they trust me to do the right thing with the details of their personal journey. I have included a few examples of interviews that I have done for recent and past productions that reveal that level of trust. People make me tick, I love meeting people from all walks of life. Thanks to my Mum, I have the skills to be at ease with and talk to people as diverse as Prime Ministers , school principals, truck drivers, even street kids. I have a saying in our bathroom, handed down from Mum that sums up my philosophy on life: “I shall pass through this world but once, therefore any good thing I can do, or any kindness I can show to any human being, let me do it now, let me not defer it or neglect it, for I shall not pass this way again.”


Corporate Image Matters is based in Hobart Tasmania - owned and operated by Mike Swinson.